Identity
Visual identity design
Visual identity design covering logos, colours, typography and brand guidelines. A consistent brand language for websites, apps and social media.
Discuss this need
About this selection
A visual identity gives people cues to recognise a brand across different channels. The visuals bring together logo explorations, brand guidelines and social media layouts. The work defines shapes, colours and type that work together. Simple usage rules then help teams create consistent brand materials.
- Logo
- Colours and typography
- Brand guidelines
Logo creation and definition of the brand’s visual language.
Explore visual directions, select colours and typography, then define usage rules.
Logos, colour palette, typography choices, brand guidelines and digital brand applications.
Working sequence
Define brand personality and visual cues
Explore logos, colours and typography
Document guidelines and brand applications
Expected outcome
A recognisable, consistent identity across communication materials.